Evidence#16 The Dove Ad Makeover

the ad makeover

The Ad Makeover is a new idea that Dove had to reverse these negative thoughts women could develop while confronting annoying but consuming banners in Facebook that constantly insist on telling readers they should do something about their bodies. Well, Dove … Continue reading 

Dissection#3 Who run the world? girls.

beyonce-run-the-world-girls-wallpaper

You can also read this article, published in Urban Times, here. Listening to what women have to say today can be as crucial as knowing how to adapt to incoming cultural changes, because women are seriously starting to show proof of a tremendous … Continue reading 

Driver#1 Population growth

population_growth1

Population growth World population is growing at an alarming rate. We have just reached 7 billion and many opinions say that we are going to be 9 billion around 2050 (from 9 to 10 billion in the worst case scenario, … Continue reading 

Evidence#13 Photovoltaics enables super-powered clothing

solar_fabric_69c5m

The Photovoltaic cell exists since 1883, but now thin film cells have been recently improved to flexible and less bulky sunlight harvesting tools when applied to organic polymers. This means we now have solar panels that actually are really close … Continue reading 

Evidence#12 Genetic told me to stare

3443190_460s

Say the Millennials. Eric Westbrook just posted this on 9GAG, a community online where having fun seems to be the major propose (but it is actually where really important subjects with great impact are being discussed among younger generations), and … Continue reading 

Trend#19 Sane Recession

sane recession

Sane Recession – Science of the Time «Recession time is definitely never a pleasure or a feast. Don’t congratulate a father of three when he lost his job. Having said that, there is a healthy side to recession as well. … Continue reading 

Trend#16 Egonomics

egonomics

Egonomics – Faith Popcorn Brain Reserve To offset a depersonalized society, consumers crave recognition of their individuality. «I know I’m a number but I don’t wanna be! I don’t wanna just be a number (…) So, when we tell our … Continue reading 

Trend#15 Eveolution

eveolution

Eveolution – Faith Popcorn Brain Reserve The way women think and behave is impacting business, causing a marketing shift away from a hierarchical model toward a relational one. «Eveolution is, in a way, more than a trend. It’s a model … Continue reading