Dissection#6 Function

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Just a brief thought I needed to share to dispel some doubts: No, I do not believe clothing is confined only to its functionality. I acknowledge our need for immodesty, exhibitionism, communication and identification. I acknowledge that basic needs are … Continue reading 

Dissection#5 The Value of Things

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This is a very short dissection, more like an opinion piece, but sustained by a very simple idea I have been building in the last couple of years, about the misuse of Trends in Creative Industries. Who follows my work … Continue reading 

Evidence#17 Hövding

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The Invisible Bicycle Helmet – or in its original name, Hövding – was born in 2005 on a joint master thesis in industrial design at the Faculty of Engineering at Lund University in Sweden by the hands of the designers Anna and Terese. Hövding is … Continue reading 

Driver#1 Population growth

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Population growth World population is growing at an alarming rate. We have just reached 7 billion and many opinions say that we are going to be 9 billion around 2050 (from 9 to 10 billion in the worst case scenario, … Continue reading 

Evidence#13 Photovoltaics enables super-powered clothing

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The Photovoltaic cell exists since 1883, but now thin film cells have been recently improved to flexible and less bulky sunlight harvesting tools when applied to organic polymers. This means we now have solar panels that actually are really close … Continue reading 

Trend#19 Sane Recession

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Sane Recession – Science of the Time «Recession time is definitely never a pleasure or a feast. Don’t congratulate a father of three when he lost his job. Having said that, there is a healthy side to recession as well. … Continue reading 

Trend#16 Egonomics

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Egonomics – Faith Popcorn Brain Reserve To offset a depersonalized society, consumers crave recognition of their individuality. «I know I’m a number but I don’t wanna be! I don’t wanna just be a number (…) So, when we tell our … Continue reading 

Trend#15 Eveolution

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Eveolution – Faith Popcorn Brain Reserve The way women think and behave is impacting business, causing a marketing shift away from a hierarchical model toward a relational one. «Eveolution is, in a way, more than a trend. It’s a model … Continue reading 

Trend#12 Cool sustainability

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Cool sustainability – Science of the Time «On some continents, mainly North America and Europe there are indications of some eco-fatigue. Cost cutting governments focus on other priorities than an environmentally friendly future. They are wrong in the long term. Sustainability … Continue reading