You can find four types of posts in this site: Evidences, Dissections, Drivers and Trends (Innovation solutions only by request). These distinct and important phases correspond to a cyclical method of analysis. If you want to know a little bit more about how I work, just send your questions to salome.areias@gmail.com.

Evidence

Evidences are examples of products, services, people (innovators) or behaviors that can confirm an existing trend or help to predict an upcoming trend in mentalities or among consumers.

Dissection

Dissections are brief overviews and analysis about evidences, its mindsets, antecedents and evolution within different industries and geographical locations, that might be crucial to spot a new trend or to identify mutations in an existing trend.

Driver

Drivers are variable events of the decade or main themes of the Zeitgeist (spirit of the age) that have a high influence on our behavior and its evolution, such as the financial crisis, the environment or population growth.

Trend

Trends are profound changes in behavior that are spotted at birth and whose long-term evolution can be predicted with drivers analysis and Scenario Planning.

Innovation

Innovations are solutions created from key-insights generated from trends to respond to a specific challenge. Innovation solutions are only available on request. Send your e-mail to: salome.areias@gmail.com