My name is Salomé Areias and here you can find everything about my work as a trend researcher and consultant.
Here you can order trend reports, consultancy projects for your business, training packs for your learning institute/company. You can also read all about trends and check everyday the evidences I am finding. We can just talk about it if you perfer : ) Send me a e-mail to email@example.com.
I was born in Lisbon but I’d love to visit every single country in the world. I like to say I have a why-question disorder since I was 5 because my curiosity about humans and how they live with each other never stopped growing. And so it became my drive throughout all my academic and profesional career. Fashion was (still is) my first passion and first step to study communication and identity dinamics among humans. Since always, Fashion interested me most for its social phenomena and its link to beauty concept. After graduation, I finished my MA dissertation on trend forecasting for Fashion and Beauty with distinction and, after some research to Deedee’s Gordon Unlimited, that led me to Ayr (a Science of the Time company) where I developed all my skills in consultancy and training and started coolhunting for Science of the Time. Later on, I finished one more master in Coolhunting and Innovation Management and in 2012 I published my independend work about 5 Mentality Trends I had been studying for four years. Since then, I write about my trends and similar subjects for Urban Times, launched the Fashion Design Thinking method and most recently have become a Trendwolf.
Here are some of the brands with which I collaborate or have collaborated in the past:
And here are some of my published work:
Books: Co-author in Porque é que o Marketing é Sexy & Inteligente?, Psicosoma, 2012
Thesis: Master Dissertation @ UTL Repository (in Portuguese)
Articles: Urban Times - Mentality Trends in Fashion, Beauty and Sex | The Future of Fashion | Who run the world? girls. | Fashion Design Thinking | Science of the Time - The Invisible Bicycle Helmet | The Ad Makeover | FreeVision Raincoat | Photovoltaics enables super-powered clothing | Kony 2012 | The Girl Effect | Switcheroo | Like a Moss | Fukk Chanel | Fitbot – It fits everywhere | Tailoring Lab | Comme des Garçons’ new eau de parfum | Chipotle goes back to the start | Add fuel to the fire | Elementum – one for all and all for one
If you have any questions or feedback about my work, please call me or send me an e-mail to:
Trends & Innovation for Creative Industries
Lisbon (+351) 933 393 644