The way women think and behave is impacting business, causing a marketing shift away from a hierarchical model toward a relational one.
«Eveolution is, in a way, more than a trend. It’s a model and it says: one must market to the feminine. It doesn’t only mean women. It means a particular way that women are. And it is interesting… women are a certain way. Eveolution tells you how to market to them, so it’s A truth of Eveolution. But interestingly, it’s about the whole person, it’s about marketing to her many lives, it’s about ‘who am I as a brand and what do I stand for?’ – that’s very important to her! It’s about communicating with her. It’s about leting her build the brand with you. So, that is about Eveolution. (…) We wrote a book about it. It’s a very advanced trend.» – Faith Popcorn @ Brain Reserve
- The SHE-CHANGE (2012 Brain Reserve Prediction)
«If you think women are taking over the world, you’re right. Women control $12 trillion of the overall $18.4 trillion in global consumer spending. By the end of the decade there will be more businesses started by women than men. We’re calling this widespread shift SHE-CHANGE»