Cool sustainability – Science of the Time

«On some continents, mainly North America and Europe there are indications of some eco-fatigue. Cost cutting governments focus on other priorities than an environmentally friendly future. They are wrong in the long term. Sustainability goes on for all the right reasons. First, the world is in danger and needs sustainability. Second, very many people desire it deeply – even if many of them do not wish to pay extra money for green products. Last but not least: Cool Sustainability stands for a huge area of potential innovation. Without innovation the Western economies will not recover completely and will lose more terrain to China in the first place. And to India and Brazil in the second.  Yes, Sustainability is about people, planet, profit. About letting our collective heart speak. And take action to soften our worries about the environment. But more and more Sustainability is also about Being Innovative. About being competitive on the worldwide market.» in Science of the Time