Trend#16 Egonomics

egonomics

Egonomics – Faith Popcorn Brain Reserve To offset a depersonalized society, consumers crave recognition of their individuality. «I know I’m a number but I don’t wanna be! I don’t wanna just be a number (…) So, when we tell our … Continue reading 

Trend#15 Eveolution

eveolution

Eveolution – Faith Popcorn Brain Reserve The way women think and behave is impacting business, causing a marketing shift away from a hierarchical model toward a relational one. «Eveolution is, in a way, more than a trend. It’s a model … Continue reading 

Trend#12 Cool sustainability

cool sustainability

Cool sustainability – Science of the Time «On some continents, mainly North America and Europe there are indications of some eco-fatigue. Cost cutting governments focus on other priorities than an environmentally friendly future. They are wrong in the long term. Sustainability … Continue reading